A recent report from Gartner suggests that young people are increasingly turning away from social media, citing its ephemeral nature and shallowness.
Could social networks be nothing but a mere distraction and blip in the technological revolution inderway. Could we see social media decimated and transformed as we all go back to using email or pen and paper to communicate.
The fact of the matter is that unless social media serves a greater good, then it will be redundant. Many marketers use Facebook marketing campaigns to sell products, but unless the marketing gains are worthwhile, its a fruitless excercise. The jury is still out on whether there is any benefit to using social media to advertise.
Young people want to meet other young people. Perhaps being on Facebook is not helping them achieve those aims and the real world fun of going to a club or pub is still far more enticing. There are generations of youth today, who will never get intothe habit of going down the pub to socialize. That’s sad.