In this move away from physical media its quite a shock to see a retailer reintroduce what many would see as a dead format. That format is physical media which for those who may have not noticed has been on the wane for a number of years. Fact is more and more of us are using electronic media whether that be downloading actual files (MP3’s) for example or using streaming services such as Netflix, Spotify and Pandora. So what to make of news that one of the UK’s longest standing retailers, WH Smith is selling DVD’s and CD’s once again.
The news comes in the wake of the loss of a huge entertainment retail chain: HMV which saw sales decimated of physical goods and was unable to innovate to keep itself relevant. Now it seems WH Smith is moving back into this space with DVD’s and CD’s reintroduced – perhaps because there is now a gap in the market one of the biggest competitors is out of the picture. It seems WH Smith wants to position itself as a one-stop shop for magazines, books and the shiny bits of plastic that are generally on the decline. WH Smith used to sell computer games, but in the Sinclair Spectrum days, it was where we bought our computer games from.