Is Pinterest taking the shine off of Facebook? It would certainly seem that way by considering the latest research by Wishpond, a social media marketing company from Canada. It suggests that user interaction on the Photosharing/pin site is offering a huge level of engagement compared to Facebook.
Data suggests that 43% of users actually interact with retailers or brands on the Pinterest site – which is almost twice the rate of engagement than Facebook the other leading social network. Another fact useful for marketers is that items that include a price have 36% more likes than those that do not.